Let’s Reverse Engineer Instagram (Part 2): DMs Architecture, Ad Tech & Business Backend Explained
Let’s Reverse Engineer Instagram (Part 2): Unpacking DMs, Ads, and the Business Engine in 2025 Disclaimer: This blog is for educational and ethical purposes only. It does not provide, encourage, or endorse hacking, bypassing technical controls, or unauthorized data access. All content here is based on public documentation, observation, and well-established technical principles, complying with the Computer Fraud and Abuse Act (CFAA), Digital Millennium Copyright Act (DMCA), global privacy regulations (GDPR, CCPA), and Instagram/Meta’s Terms of Service. Introduction: Beyond the Feed Instagram, famous for its scroll-stopping photos, has evolved into a real-time communications and business platform. With over a billion active users , it stitches together global chats, ad tech, and e-commerce with uncanny smoothness. Have you ever wondered what keeps DMs instant, how that ad knew you so well, or what powers brands’ Instagram shops? Let’s pop the hood, legally and ethically...